The pioneering spirit of SABCO Group has always motivated it to take the initiative in exploring new boundaries. A committed participant in the process of nation building, the Group strives to attain excellence in all its endeavours. From representing conglomerates for infrastructure development to starting the first mall in the Sultanate, from the manufacture of exclusive perfumes to the bottling of mineral water, it embarks on new challenges that add value to its strategic growth areas.

 Constantly monitoring current trends and potential avenues for growth, the Group has developed core skills in its key business areas, enabling it to deliver world-class products and services. The Group’s long-term objective is to build on these competencies and create international partnerships that can draw on this knowledge and experience in markets beyond Oman and the region.