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7 June, 2011
Merge 104.8 Heats up the Airwaves

Broadcasting began on the 7th June of the much anticipated Merge 104.8, the Sultanate’s hottest new radio station, which is set to fire up Oman’s airwaves with its fresh, diverse new sound.

 
As its name suggests, Merge 104.8 merges Omani and international music and presenters to appeal to the Sultanate’s diverse cultural demographics.  Reflecting the different segments of Omani society, the station will offer a mix of music, culture and fun, to deliver rich content served up with a fresh, local flavour.

Merge 104.8 already hit the headlines last month as recipients of an international Lynx design award for its strong branding and corporate identity. “Already an award winning brand, we are all nervously excited at today’s first broadcast, after the many months of hard work, creativity and energy it has taken to develop this exciting new model,” says Eihab A. Abutaha, General Manager of SABCO Media.