1 June, 2011
SABCO Art rebrands itself


After new staff appointments and a year of restructuring, refocusing and redefining, Sabco Art has rebranded itself The Agency with a decision that Creative Director, Farid Hassan, describes as “logical and inevitable”.
The Agency’s new mission is to work with clients who really want to find creative solutions and to create outstanding advertising for them.  Lara Cesca, Acting GM, continues the story, “we believe that brand building cannot succeed without a central creative idea which comes from the relationship the brand has with the consumer”.  It is fundamental, therefore, that The Agency and their clients form strong working relationships in order to really understand the brand, its market and their consumers.  Lara continues, “to create attention, creativity is key and we try to communicate more surprisingly, entertainingly and intelligently than our competitors”.


With these central pillars and a bold vision to be the most innovative creative agency and the clients’ best choice in Oman, the name ‘The Agency’ was almost obvious.  “Positioning ourselves as a company that was redefining the market and leading the way in Oman called for a clear and simple choice of name”, explained Farid.
The team have been energised by the new brand and the focused direction.  As well as working on several Sabco Group company projects such as the Voltamp launch and a new press campaign for National Mineral Water Company as well as work for both Honda and Panasonic for Omasco, there has been a strong push for new business which has resulted in the opportunities to submit tenders for several large Omani companies.  Projects have also been awarded for clients such as the Port of Salalah, Oman Sail etc..